About Us
Minyahl Fenta (Minex) founded Wisdom Ethiopia Tours after years of working as a freelance tour guide and operator for various travel agencies. During this time, he wondered why more people weren’t discovering the magic of Ethiopia—a land of breathtaking landscapes, well-preserved historical sites, and vibrant cultures.
Ethiopia is an adventurer’s dream, from visiting the indigenous tribes of the Omo Valley to climbing the awe-inspiring rock-hewn churches of the Gheralta range. Minex envisioned a company that would offer travelers the same authentic experiences he enjoyed as a local. At Wisdom Ethiopia Tours, the goal is to showcase Ethiopia’s beauty while providing meaningful interactions with its warm and welcoming people.
What sets Wisdom Ethiopia Tours apart is its commitment to sustainable tourism. Minex adopted a unique business model that bypasses traditional travel agencies, allowing travelers to book directly. This approach ensures that more of their spending contributes to Ethiopia’s local economy. Travelers not only receive expert guides and modern vehicles but also enjoy opportunities to connect with local communities and support their development.
Whether you’re joining a small group tour or crafting a personalized adventure, Wisdom Ethiopia Tours promises an unforgettable journey infused with local insight, unparalleled expertise, and a positive impact on Ethiopia’s people.
Our Team

Minyahl Fenta (Minex)
CEO and Founder of Wisdom Ethiopia Tours
Minyahl Fenta, fondly known as Minex, is the visionary founder and CEO of Wisdom Ethiopia Tours. With over a decade of experience in the travel and tourism industry, Minex is celebrated as one of Ethiopia’s premier tour leaders. His passion, professionalism, and exceptional leadership have earned him a stellar reputation among adventurers, explorers, and vacationers who often find themselves returning to Ethiopia after experiencing a journey with him.
Minex’s extensive knowledge of Ethiopia’s destinations brings every tour to life. He combines fascinating historical facts, rich cultural insights, and access to hidden gems that most visitors miss. Fluent in English and German, Minex ensures smooth communication with locals, enhancing the authenticity of each travel experience. His expertise spans diverse tour types, including adventure and trekking, cultural and historical explorations, and luxury leisure travel.
Renowned for his excellent communication skills, Minex creates a warm, inclusive environment where every traveler feels welcome. A skilled problem-solver, he gracefully handles challenges like last-minute changes or unexpected events, ensuring every journey runs smoothly. From personalized recommendations to fulfilling special requests, Minex goes above and beyond to meet the unique needs of each traveler.
For Minex, travel is more than sightseeing—it’s about fostering connections, embracing cultures, and creating lifelong memories. As he says, “Travel not to escape life, but for life not to escape you.”
Marian Plaino
Photography Expedition consultant
Marian is a passionate traveler and multiple awarded photographer who has earned recognition for his exceptional talent and work in the field of photography. He received many awards from prestigious competitions, organizations and exhibitions. His work might span various genres, such as portraiture, landscape, photojournalism, or commercial photography. His photographs are typically known for his creativity, technical skill, and the ability to convey compelling stories or emotions. Marian photography often has a significant impact on the art world, inspiring others and contributing to the visual narrative these days . His passion led him to establish his own souvenir company where his products are in different museums in Romania.
His journey to Ethiopia was exeptional where he learned about beautiful Ethiopia . He was inspired by the natural and cultural beauty of Ethiopia and discovered the country and its beauty several times. He fall in love with the dramatic landscape of Ethiopia and the hidden gems of Ethiopia mostly by the untouched culture of Omo valley tribes.
He is the founder of Gorgona Design https://www.gorgonadesign.ro Where thousands of collections are exhibited.
Contact number +40723290183 Romania
Henok Tsegaye
Expedition leader
He is a proud tour leader , He simply made all trips unforgettable.
We are very proud that he is in our company team. He is recognized as one of the top tour leaders in the country , dedicated tour guide (Tourism Professional) with a strong reputation for providing quality service since December 2005; 18 years of proud experience. His journey has been enhanced and refined through extensive educational preparation. Currently, He hold a Master of Arts degree in Tourism & Hospitality Management, a Bachelor’s degree in Tourism Management, a Diploma in Marketing and a Certificate in Tourist Guiding from respected institutions.
He is a professional tour guide, tour director, expedition leader, department head and more, advancing through increasingly senior positions, Heny got the privilege of collaborating with renowned international tour operators, particularly from the UK and USA. This diverse experience has equipped me with a broad range of skills, enabling me to handle travel logistics and engage with travelers and clients in a flexible, friendly and professional manner.
Grume walle
The passionate tour leader and logistic operator
Grume was born in the historical city of Gondar. His school life started with traditional Ethiopian Orthodox church school and he joined Emperor Bekaffa school where he gained much knowledge and wisdom. He also joined the University of Gondar to Study tourism Management and Ethiopian history as a main field of study then graduated with a BA Degree in Tourism Management . For the last many years Worked as Senior tourist guide accredited by the Ministry of Culture and Tourism in Ethiopia in several places of Ethiopia! He lead many groups in the Major fields of specialization, Historic circuits of the country , Geography and Geology, Wildlife safaris including Birding tours , Religious Festival guiding. His sense of humor and client handling made him one of the top tour guides in the northern part of Ethiopia. He is also funny and spending time with him is memorable and educational .
Lulseged Debeb (Lula)
Tour Operator and Transportation coordinator
Lula born in the holy city Lalibela and he proud that he he born in the second Jerusalem . Lula is a very knowledgeable tour Guide with the deep Information about Ethiopian Orthodox church since he grownup in the most touristic holy city of lalibela . He is best know for pilgrimage tour Guide . Lula love to hear many question about History of his country that he enjoy to explain in Details from his wealth of experience . lula made your journey , educational , memorable and make you to to think back to Ethiopia again.
Sebelwongel Esubalew
Co-founder and Fiance head
Seblewongel born in Addis Ababa , The capital city of Ethiopia . she studied accounting and Hospitality Management. she worked in different hotels and restaurants as a manger and gust Relation Department. she got her Passion about tourism and travel when she handle her job in the hotel industry and decide to join tourism and travel business . As co – Founder she play a great role through her experience and handling all our need of fiance and logistic issue . She is always committed to answer all Quaestiones from the staffs for all our successful trips and arrangements to make sure all the trips are as planed and delver the service we promised.
Why Wisdom Ethiopia Tours
Local Expertise
As an Ethiopian-owned and operated company, we know the country like no one else.
Authentic Experiences
We pride ourselves on providing genuine interactions with local communities, traditions, and landscapes.
Sustainability Commitment
We support eco-friendly tourism and contribute to preserving Ethiopia’s natural and cultural heritage.
Customer-Centric Approach
Your satisfaction is our top priority. We work closely with you to ensure every moment of your trip exceeds expectations.
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